It's all about reputation. The early days are the hardest, once you can get a good member base and it becomes well known you will find members and posting improve out of sight. One problem is that the majority of Madrid fans speak spainish so they wont be able to read anything on the site. Is it possible to get the site to be spainish for spanish members and then it translate back to english for english members. (If this isnt already in use.)